There are two different factors of fundamental analysis: Qualitative and Quantitative factors. The qualitative factors are Business Model Competitive Advantage, Management and Corporate Governance, while the quantitative factors are Industry growth Customers Financial Statements and Competition.
The qualitative factors are analyzed to answer questions about the business profile, product profile, price profile, the base of its competitive advantage quality and effectiveness of its management; how far is is the shareholder's interests safeguarded. The quantitative factors are analyzed to know about the growth prospects, level of competition size of the customers and the financial statements.
Check the Fundamental Analysis Course for better understanding.