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The Psychology of Money

Man In The Car Paradox

(Chapter 8)

“When you see someone driving a nice car, you rarely think, ‘Wow, the guy driving that car is cool.’ Instead, you think, ‘Wow, if I had that car people would think I’m cool.’ Subconscious or not, this is how people think.”


In other words, when we signal that we’re wealthy and that people should like and admire us, what really happens is people ignore the person in possession of the object of envy and just focus on the possession.

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