Narrative and Numbers: The Value of Stories in Business
Module Units
- 1. Introduction
- 2. A Tale of Two Tribes
- 3. Tell Me A Story
- 4. The Elements of Storytelling
- 5. The Power of Numbers
- 6. Number Crunching Tools
- 7. Building A Narrative
- 8. Test Driving A Narrative
- 9. From Narratives To Numbers
- 10. Numbers To Value
- 11. Improving And Modifying Your Narrative – The Feedback Loop
- 12. Narrative Alteration – The Real World Intrudes
- 13. News And Narratives
- 14. Go Big- The Macro Story
- 15. The Corporate Life Cycle
- 16. The Managerial Challenge
- 17. Conclusion
Conclusion
In the end, here are a few key takeaways from the book:
- A valuation that is not backed up by a story is both soulless and untrustworthy
- Stories and numbers play an important role in investing and business valuation.
- A good story can make a huge difference in the success of a business.
- Stories create connections and get remembered, but numbers convince people.
- Stories should have a reality-checked for "possibility, plausibility, and probability".
Finally, what we can conclude after reading this book is that stories without numbers are just fairy tales and numbers without stories to back them up are exercises in financial modeling.
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